SalesLynk has been designed to tackle a range of sales challenges we see day to day across the cyber security industry, which can in some respects be linked back to a well-known sales challenge defined as the Seller Deficit Disorder. Through extensive primary research, three key sales challenges present themselves across the cyber security industry:

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• The industry has become incredibly saturated with thousands of vendors creating a difficult selling environment

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• There is a skills shortfall - often there are experienced salespeople with no cyber security background or skilled technical practitioners with no sales background
   

• People are juggling multiple responsibilities and struggle to make time for the research they need to be ahead of the competition 

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