top of page
Hero4.jpg

Cyber Security Marketing Teams

Marketing teams often face difficulties when trying to sell into the cyber security industry, especially when they don't have a background or specialism in the field. They need to be able to understand the products and services they are selling, communicate effectively with customers, and navigate the complex regulatory landscape.

SalesLynk provides the rich, contextual data for marketing teams looking to gain more traction with prospects and clients.

There are a number of key challenges faced by marketing teams working with cyber security vendors. These include:

  1. Complexity of the Industry: The cyber security industry is constantly evolving and features a vast array of products and services. Marketing teams need to be able to understand and articulate the different offerings in a clear and concise manner to potential customers.

  2. Technical Jargon: The cyber security industry is rife with technical terms and acronyms that can be confusing for non-experts. Marketing teams need to be able to explain the products and services in plain language, making them accessible to a wider audience.

  3. Competition: The cyber security industry is highly competitive, and marketing teams need to be able to differentiate their offerings from those of their competitors. This requires a deep understanding of the products and services they are selling.

  4. Compliance Requirements: The cyber security industry is heavily regulated, and marketing teams need to ensure that their messaging is compliant with regulations and standards. This can be a complex task, especially for teams without a background in the field.

  5. Understanding the Buyer: The cyber security industry caters to a wide range of customers, from small businesses to large enterprises. Marketing teams need to be able to understand the specific needs of each customer segment and tailor their messaging accordingly.

 The SalesLynk Solution:
Let SalesLynk do the heavy lifting and allow your reps to focus on what they do best - close deals

SalesLynk equips sales reps with deep and rich information to walk into meetings fully prepared for a successful conversation . SalesLynk provides insights, intelligence and the cyber security context required to be the trusted advisor clients want. SalesLynk can be a cloud accessed SaaS product, or your single pane of glass, pulling your CRM, Marketing and databases into one intuitive place

devices.png

Convery the marketing message that grabs your prospects attention

Cutting through the noise and standing out in a very competitive industry and has been more difficult. SalesLynk gives users the rich, contextual data they need to build compelling marketing messages that get to the heart of the buyers challenges. 

Keep up to date with the latest Cyber Security intelligence

SalesLynk acts as a central hub for all your cyber security knowledge. With live cyber news, breach information, sector specific regulations and standards, threat intelligence and much more aimed at the prospects business, region and sector

Understand what the client truely cares about

SalesLynk provides extensive data on the client, their business, their industry and their culture. The platform will analyse behaviour patterns, social media activity, blogs and whitepapers to understand what the client has as top of mind. This removes the guess work and allows sales teams to strategically sell to clients with solutions they are confident solve a known issue

Automate the manual marketing work

SalesLynk provides everything your sales reps need to speed up sales cycles, reduce manual effort and get to the heart of what their clients care about. 

A single platform to maximise your sales performance.

SalesLynk has been designed to help organisations speed up sales cycles, remove hours of manual effort and accelerate relationship building with perspective buyers  

 

We do this in two fundamental ways, while contextualising the data specifically for the cyber security industry 

- Providing rich data from our proprietary datasets, threat intelligence, AI based document reader, web crawlers and hooking into APIs such as Google, LinkedIn, CreditSafe   

- Being a single pane of glass for your in house datasets - CRM, Marketing Database, Battlecards, Sales Scripts etc. 

This results in sales teams going into meetings with far more research, understanding, hooks and knowledge, while saving reps between 10-30 hours per week

bottom of page